Tu Clothing today announced the launch of its brand-new premium lingerie range fronted by newly appointed brand ambassador Ashley James. The collection, which caters for sizes 32A – 42GG, was inspired by the mum, TV presenter and DJ. As a champion of body positivity and feeling confident, especially for those with larger cup sizes, Ashley James was the driving force behind the creation of the collection, which is designed to be premium but also functional for all shapes and sizes. The unique array of pieces culminate in a luxurious but affordable collection starting at just £8, with details including lace fabrications, lurex details and metal work trims.
The average bra size in the UK has risen to a 36D in recent years, with over 57% of women in the UK now wearing a D cup size or larger. Tu’s Boudoir Lingerie Collection is designed to ensure that women of all shapes and sizes can buy luxurious, empowering, and supportive lingerie that is affordable and great quality. The supermarket clothing brand is also set to make 80% of its lingerie offering DD+ by the end of 2023.
The collection, inspired by 1920s and ‘30s Parisian boudoirs, offers the support of underwiring and comfort of thicker straps without compromising on style. The range, featuring a rich colour palette of scarlet, mint and nude, includes matching bra and knickers for just £25, complemented by suspenders and a satin nightgown.
Commenting on her latest project, Tu’s brand ambassador Ashley James said: “As someone who’s always had DD and above cup sizes, it is exciting for me to work on an inclusive, affordable collection that is accessible for all. Everyone should be able to wear sexy and empowering lingerie, and that doesn’t need to change just because you’re a DD+. Lingerie is such a key part of feeling good and confident and this new range truly solves a problem for a lot of women with larger boob sizes.”
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1 https://www.onaverage.co.uk/body-averages/average-bra-size
Emma Benjafield, Director of Product at Tu Clothing, commented: “Customers are looking to invest in more luxury lingerie as they move away from the loungewear options that were so popular in the pandemic. With the average bra size having increased in recent years, we wanted to ensure we’re offering our customers products that are suited to their size whilst ensuring they feel empowered and comfortable in the lingerie they’re wearing. Ashley regularly speaks out about the issues she has faced in the past as a DD+ woman shopping for luxury lingerie and so we couldn’t wait to team up with her on this new collection!”
The Boudoir Lingerie Collection will be available to purchase at Tu.co.uk and in selected Sainsbury’s stores from the 20th of January 2023. Prices start at £8 for knickers, £17 for bras and £25 for a matching set.
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Media enquiries
For further information please contact Alfred at AshleyJames@alfredlondon.com
About Tu
Tu has been inspiring fashion confidence since its launch in 2004, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear.
The sixth largest clothing retailer in the UK by volume, Tu helps customers fulfil their clothing missions everyday by offering everything from a broad range of lingerie, lounge and nightwear, the latest denim fits alongside key fashion pieces, everyday essentials and school wear. Tu also offers a range of specialist sizes with its own brand Petites and Maternity offers, as well as working with selected partners to keeps the whole family’s wardrobe updated with fashion that makes you feel good. Tu is aware of its impact on the world around it and has stretching sustainability targets to achieve, from key raw materials usage to greater transparency in its supply chain – all measured using the Higg Index. Tu clothing is available to buy online at Tu and Argos as well as in over 400 selected Sainsbury’s stores.
About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.
Our purpose is that driven by our passion for food, together we serve and help every customer.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 90 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
Our 189,000 colleagues are at the heart of serving and helping our customers every day to our success, now and in the future.
