Baddie (2024)

Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards. Because of the trendiness of this aesthetics, it can often have parallels with other trendy aesthetics.

1 Fashion
2 Subgenres
- 2.1 Drug Store Queen
- 2.2 Insta Baddie
- 2.3 Luxurious Baddie
  - 2.3.1 Visual
  - 2.3.2 Fashion
  - 2.3.3 Accessories
  - 2.3.4 Makeup
  - 2.3.5 Hair
- 2.4 Retro Baddie
- 2.5 Vintage Baddie
- 2.6 McBling Baddie
3 Resources
- 3.1 Vendors
- 3.2 Playlists
4 Gallery
- 4.1 Standard Baddie
- 4.2 Drug Store Queen
- 4.3 Insta Baddie
- 4.4 Luxurious Baddie
- 4.5 Retro Baddie
- 4.6 Vintage Baddie
- 4.7 McBling Baddie

Fashion[]

The Baddie aesthetic is influenced heavily by the likes of the Kardashian/Jenner style, Cute Booty Lounge Coupons YouTube beauty gurus, and some of the more popular Instagram models. Clothing within the Baddie aesthetic includes:

Crop tops
Camo pants
Tube tops
Bodysuits
Tight jeans
Sneaker/trainer/tennis shoe variety
Vans and Nikes (expensive shoe brands)
Name-brand clothing
Sweat pants and hoodies
Hoodies and ripped jeans
Strings of the hoodies are usually tied in a bow
Hoop earrings
Long acrylic nails
Graphic T-shirts

Baddie makeup puts a lot of emphasis on having very thick eyebrows, dark eyeliner, and lips (Kylie Jenner's products are popular among the Baddie sect), using makeup to contour the face into an aesthetically pleasing fashion, usage of fake eyelashes, and lots of clear lip-gloss. Hair, hairstyles, and hair accessories are very important as well, Baddies usually have:

Long, dark straight wigs or hair
Colored wigs or hair
Braids (color is optional)
Curly/wavy wigs or hair
Barrettes
Edges (also known as "baby hair")
Waves (for those with low hair)
Hair Scarves
Du-rags
Glossy lips
Perfect eyebrows
Cut Crease
Long falsies (fake eyelashes)
Bright highlighter
Dewy makeup

Subgenres[]

Drug Store Queen[]

Drug Store Queen is an aesthetic that involves looking fashionable in a baddie style by using drugstore items such as hair accessories or various skincare and makeup products, usually at a cheaper price than the more expensive Kardashian-esque Baddie looks.

Insta Baddie[]

Insta Baddie is an aesthetic primarily associated with Instagram and beauty gurus on YouTube that is centered around being conventionally attractive by today's beauty standards, but instead targets Instagram more than YouTube and has an even sexier appeal. Girls like this are usually brand ambassadors for clothing lines like Fashion Nova and other beauty companies.

Luxurious Baddie[]

Luxurious Baddie is an aesthetic that involves very expensive things blended in with the Baddie aesthetic. It mostly involves showing off expensive items and clothing. Brands like Gucci and Prada are must-haves for this aesthetic. Most female rappers and R&B singers have a tendency to fit in this category due to the fact they have the money to spend on high-end brands, such as:

Cardi B
Saweetie
Megan Thee Stallion
Beyoncé
Bella Barz
Rihanna
Nicki Minaj
Doja Cat
Ariana Grande
Tinashe
SZA

Visual[]

Pampering self (spa days and skin care)
Always looking simply divine
Taking selfies
Getting beauty sleep
Reading magazines

Fashion[]

Silk and satin dresses
Faux fur coats
Boots
Clothing with sparkles, rhinestones, or fur
Towel on head (not really fashion, but see gallery for examples)
Heels

Accessories[]

Jewelry (diamonds, pearls, etc.)
Tiaras
Cat-eye sunglasses
Hoop earrings
Chokers
Handbags and purses

Makeup[]

Natural glam look
Lipstick (usually pink, red, or nude)
Black eyeliner
Eyeshadow (nude color palettes)
Light blush
Filled in eyebrows

Hair[]

Curls (volume is key)
Usually up in buns/ponytails

Retro Baddie[]

Retro Baddie is an aesthetic that mixes items with nostalgic feel with the Baddie aesthetic. It involves retro music, culture, and old video games from the 80s and 90s. Unlike other subgenres of the Baddie aesthetic, Retro Baddies tend to have a slightly more fun and laid back air to them, having some potential crossover with Nostalgiacore, Vaporwave, Nintencore, and Synthwave.

Vintage Baddie[]

Vintage Baddie is an aesthetic that involves 1980's-1990's vintage items (usually clothing and accessories) with Baddie and some Hip-Hop fashion. Vintage Baddie combines all these elements while retaining the Baddie aura. This aesthetic usually involves:

Vintage t-shirts
Straight leg or baggy fitting vintage jeans/cargo pants
Skate shoes
Shoes with a flat bottom
Chunky sneakers
Vintage jewelry (usually gold, silver is seen as well)

McBling Baddie[]

McBling Baddie a.k.a Bubblegum Bitch or Bimbocore is an aesthetic that mixes McBling, Barbiecore, and Softgirl elements with the Baddie aesthetic. The Y2K Baddie aesthetic mainly focuses on the music, fashion and makeup in that time, with a slight modern twist. The Y2K Baddie ideology is varies from the "spoil me rotten" Babygirl and the "I do what I want" Bad Bitch attitude. This type can also overlap a lot with the luxurious baddie aesthetic.

Resources[]

External links to help get a better understanding of this aesthetic.

Vendors[]

Playlists[]

Gallery[]

Standard Baddie[]