Manufacturing Process | Commodity Chain Project-Krispy Kreme Doughnuts (2024)

FAQs

How are doughnuts made in a factory? ›

Doughnut production for both fried and baked doughnuts begins with mixing the ingredients (milk, sugar, salt, water, yeast, eggs or egg whites, and flavorings) in a mixer to form a dough. Then doughnut producers feed the dough into a hopper, and after that, they transfer it to an extruder to create the doughnut shapes.

Expansion occurred in the 1950s, including an early store in Savannah, Georgia. By the 1960s, Krispy Kreme was known throughout the Southeast, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods of Chicago, Illinois.

1 Krispy Kreme's Strategy

KKD's strategy provides the company three sources of revenue: (1) Sales at company-owned stores; (2) Royalties from franchised stores and franchise fees from new stores; and (3) Sales of doughnut mixes, customized doughnut-making equipment, and coffees to franchised stores.

The secret to Krispy Kreme doughnuts is of course the sweet glaze, and this is achieved by bathing the doughnuts in a glaze of icing sugar, vanilla extract and milk, for a thicker glaze increase the quantity of icing sugar by a few spoons.

The secret ingredient, mashed potato, gives the donuts moistness and tenderness. It's rumored potato is in the secret Krispy Kreme recipe too! The first Krispy Kreme shop was opened in 1937 in North Carolina by Vernon Rudolph, who used his uncle's yeast-raised donut recipe.

It was very difficult for franchisees to control operating costs and sell enough donuts to account for the cost of the store. In addition, franchisees were required to open multiple factory stores. To make matters worse, the stores were being placed too close together which flooded the market with Krispy Kreme donuts.

Charlotte Roberts, head of marketing for the company, said: “The company re-brand is a strategic decision made in acknowledgement that our UK customers have struggled with the pronunciation of 'Kreme' (said 'cream') since our launch into the UK in 2003.

JAB Holding Company is the privately-held parent company of foodservice concepts Bagel Brands, Caribou Coffee, Einstein Noah Restaurant Group, Espresso House, Krispy Kreme Doughnuts, Panera Bread, Peet's Coffee and Pret a Manger. It also owns Keurig and Dr.

Krispy Kreme competitors include Starbucks, Raising Cane's, McDonald's, Dunkin' and Sonic Drive-In. Krispy Kreme ranks 3rd in Product Quality Score on Comparably vs its competitors.

The brand understands that its customers want doughnuts and not trends. They also realize that the doughnuts may feed their hunger, but the experience itself fulfills an emotional need and has created long-lasting bonds with millions of loyal customers.

What type of industry is Krispy Kreme? ›

Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business.

Like most doughnuts, Krispy Kremes are fried (cooked in oil). Frying cooks the dough rapidly from the outside in to give the doughnuts their distinctive crispy texture. The conveyer belt carries the doughnuts through a vegetable oil bath heated to between 355 and 360 degrees Fahrenheit (about 180 C).

A batch of original glazed starts with Krispy Kreme doughnut mix, water and yeast, the same single-cell fungi used to make bread rise. The yeast is what makes the original glazed so light -- it puffs the dough up with air, so it's not dense like a cake doughnut (more on this later).

our dOughnuts

Every one of our delicious doughnuts is made fresh daily to guarantee those melt in the mouth moments! Every single doughnut that leaves a Krispy Kreme line is hand checked and our decorated range of doughnuts are always hand crafted and hand finished.