The 13 Best (And Worst) TikTok Food Trends Of 2023 (2024)

Let's leave a few of these behind in the new year...

By Gabby Romero
The 13 Best (And Worst) TikTok Food Trends Of 2023 (1)

The way we learn to cook has changed drastically over the past few decades. We may have grown up watching our favorite Food Network stars and exploring cookbooks about every type of cuisine, but these days the most innovative food trends come from TikTok. We can thank the clock app for introducing us to techniques, ingredients, and flavor combos that have revolutionized our own cooking.

Need an example? The baked feta pasta that took over TikTok in 2020 was still the second most popular recipe on our site this year. And now we find almost any excuse to incorporate baked feta into our meals, like in eggs, holiday appetizers, and even soup. Every time we take a bite, we thank the TikTok algorithm for bringing this genius idea into our lives.

There were plenty of new food trends that graced our For You pages this year. Some have the same inventiveness and longevity of the baked feta pasta. Others, however, shouldn't have gone viral in the first place. We've spent all year exploring and testing TikTok food trends, and we've had our fair share of victories and failures. So we can definitively say that the trends on this list are some of the best...and the worst of 2023.

Did we miss any? Let us know in the comments!

1

Snow Globe co*cktails

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We love festive co*cktails at Delish. We’ve come up with exciting and inventive ways to shake up some holiday spirit, but we can thank TikTok for one of the best ideas yet: freezing a sprig of rosemary to make your co*cktail glass look like a snow globe. It’s genius. It’s easy. It’s got the longevity to appear in all of our Christmas co*cktails from now on.

2

Upside-Down Puff Pastry Tarts

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Working with puff pastry can be a pain, with rolling, shaping, and painstakingly preventing the dough from becoming too warm. These upside-down tarts, though? Game changing. We love this trend so much that we made our own version inspired by cream of mushroom soup.

3

Pillsbury Cookie Cheesecakes

You know those adorably festive pre-cut Pillsbury cookies? We'd be content to eat them straight from the package, but a TikTok user upped the ante by using it as the base of a cheesecake. We tried (unsuccessfully) to recreate the magic, but we see a lot of potential for these cookies to grace more of our favorite desserts.

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4

'The Bear' Potato Chip Omelet

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Jeremy Allen White is in the running for being the internet's favorite man this year, which means everyone and their mother was watching The Bear. This omelet from the show starred in one of season two's most viral clips, but it's so delicious that it stands on its own. Now, not all of us have the time to make a technically perfect French omelet in the morning—but we can add chips to any and all recipes from now on.

5

Crispy Parmesan Potatoes

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If we want to get technical, these cheesy, lacy potatoes first started going viral at the end of 2022. But its online legacy stretched well into this year. It’s easy to see why—these potatoes are almost too good. Crispy Parmesan potatoes now and forever.

6

Hash Brown McFlurry Sandwich

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Don’t get it twisted: we love salty and sweet flavor combinations. And, in theory, the viral McDonald’s hack involving two hash browns and a McFlurry doesn’t sound too bad. It’s like dipping fries in your milkshake, right? Wrong. This hack is a hot mess, leaving a trail of sticky melted McFlurry on every nearby surface. Hard pass.

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7

Dirty Martini Pasta

Olive lovers, rise up! Dirty martinis are having a moment, so when TikToker Emily Eggers decided to use those flavors in an easy weeknight pasta, we lost our minds. We borrowed that inspiration to make a recipe of our own—and we can eat it over and over again without getting tired of it.

8

Feta Fried Eggs

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Thought we ran out of ways to cook with feta? Think again. Grace Elkus’s viral feta fried egg recipe is truly a revelation. Salty, melty, crispy, what more could you want? We’ve borrowed the technique to make other cheesy breakfast treats, like our cheesy frico fried egg tostadas.

9

Cottage Cheese Cookie Dough

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This roundup would be twice as long if we included every single viral cottage cheese hack from TikTok this year. But one of the most mind-boggling was one that uses the polarizing product as a protein-rich base for edible cookie dough. We tried it and it was... fine. We’re just kind of sick of cottage cheese in general at this point. Let’s leave it in 2023, please.

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10

Girl Dinner

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Okay, okay. Girl dinner got old fast. The trend had a meteoric rise before being co-opted by cringey brand promotions and turning into fodder for highbrow cultural criticism. But that’s not going to stop us from nibbling on cubes of cheese and pickles for dinner. Girl dinner was a thing before it became TikTok famous, and it’ll be a thing long after its star has faded.

11

Fruit Roll-Ups And Ice Cream

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Fruit Roll-Ups experienced a revival in 2023 when a TikTok user made a cloyingly sweet burrito with the rainbow treat and vanilla ice cream. Our associate editor Allie Arnold tried it for science and somehow managed to avoid a mouthful of cavities. This cursed snack should never have gone viral in the first place.

12

Watertok

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We’re not the only ones who think the concoctions that end up on Watertok are a bust. It’s like when we used to make “potions” with random skincare products in our childhood bathrooms—but we can think of better creative outlets that don’t involve buying a small army of Stanley cups and ingesting a metric ton of aspartame.

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13

Smash Burger Tacos

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Smash burgers are, bar none, the best way to eat a burger. But turning it into a taco? We're sold. This viral technique gives you all the crispy, golden brown edges you love in a smash burger but pairs it with a tortilla instead of a bun. We're looking forward to seeing how this trend evolves in the years to come.

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The 13 Best (And Worst) TikTok Food Trends Of 2023 (2024)

FAQs

What are TikTok food trends in 2023? ›

According to TikTok's annual Year on TikTok report, "cottage cheese in everything" was actually the #1 trend of the year. From bread to ice cream to cookie dough, we covered a lot of cottage cheese-adjacent recipes this year as people rushed to include this polarizing ingredient in everything they could think of.

What are the popular TikTok trends for 2023? ›

2023 on TikTok was the year we embraced the culinary delicacies known as girl dinners, shared know-before-you-go tips from the biggest concert tours of the year, asked ourselves “what can't we make with cottage cheese?” and couldn't stop thinking about the Roman Empire.

What's trending in food right now? ›

10 New Food Trends: The Top Trends in 2024
  • Serve Up the Flavor of the Year: Tamarind.
  • Mushrooms Dominate as a Meat Alternative.
  • Old Favorites are New Again.
  • Floral Flavors Bloom in Popularity.
  • Sandwiches with International Flare Take Hold.
  • The Culinary World Looks to Europe.
  • Alternative Milk Items Catch Consumers' Eyes.

What is the most popular food in 2023? ›

The Top 10 Food Trends of 2023
  • Cutest Couple: Salad + Fries.
  • Comeback of the Year: Pineapple on Pizza.
  • Most Enthusiastic: The Year of the Girl.
  • Most Refreshing: Hugo Spritz.
  • Most Creative: New Plays on Pickles.
  • Earliest Riser: Coffee with a Twist.
  • Most Artistic: Creative Croissants.
Dec 29, 2023

What is the most liked TikTok in 2023? ›

Most popular TikTok videos based on total global likes as of March 2023 (in billions)
CharacteristicNumber of likes in millions
@adrianchateau - Person barking at dog40.6
@billieeilish - "Time Warp Scan" filter40.5
@khaby.lame - Peeling a banana37.9
@britishpromise.cats - Cat pawing at camera37.4
6 more rows
Feb 1, 2024

Who is number 1 on TikTok 2023? ›

Khabane Lame (@khaby.

Khabane Lame (or simply Khaby) has just over 152 million followers on TikTok, making him the male TikTok influencer with the most followers.

Who is the queen of TikTok 2023? ›

The prestigious title of TikTok Creator of the Year 2023 was taken out by the Queen of chaos and soon-to-be Mum of three, Indy Clinton.

Will TikTok still be popular in 2025? ›

By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year. Yet, ad dollars still favor Facebook.

What we eat in 2050? ›

Future Foods: What Will People Eat in 2050?
  • Algae. ...
  • Seaweed. ...
  • Beans, Legumes and Nuts. ...
  • Wild Grains and Cereals. ...
  • Lab-Grown Meat. ...
  • False Bananas. ...
  • Insects. ...
  • Heat-Resistant Coffee.
May 26, 2022

What is the next big food trend? ›

What foods are trending 2024? 2024 is a year of alternatives, including almond milk, vegetarian fried chicken, potato milk, fusion flavors and plant-based meat to name a few. There's also a focus on global dishes, even more bold flavors, and urban produce.

What is food for 2030? ›

By 2030, the plant-based revolution will have swept across the globe, reshaping our diets and the food industry. With increasing concerns about health, animal welfare, and environmental sustainability, plant-based foods will become the new norm.

What is the 1 most popular food? ›

In the United States, a bag of potato chips is the most popular food, per Statista (2020). Numerous basic foods exist, such as french fries and hot dogs.

What food is trending on TikTok? ›

From 'girl dinner' to #Watertok: The 13 most viral TikTok food trends of 2023
  • Parmesan Espresso Martini: 318K views. ...
  • Hash Brown McFlurry Sandwich: 8M views. ...
  • Cowboy Candy: 20M views. ...
  • Pickle in a Blanket: 25M views. ...
  • Feta Fried Eggs: 39.8M views. ...
  • Cottage Cheese Ice Cream: 44.2M views. ...
  • Lemon Sprite Tea: 48M views.
Dec 12, 2023

What food is very popular? ›

Italian, Japanese and American foods are the most popular in Europe
  • Pizza, from Italy.
  • Ramen, from Japan.
  • Burger, from the United States.
  • Paella, from Spain.
  • Moussaka, from Greece.
  • Boeuf Bourguignon, from France.
  • Pierogi, from Poland.
  • Tikka Massala, from India.
May 29, 2024

What is the food color trend in 2023? ›

The food and beverage industry should prepare for pastel flavour trends in 2023, alongside muted, more neutral pigments. In the first half of the year, specifically, colours such as 'digital lavender' are expected to trend across many categories, according to natural food colour manufacturer Oterra (formerly Chr.

What is the food photography trend in 2023? ›

Motion Brings Food Photography to Life

Motion in the form of videos, stop-motion and animated GIFs is expected to increase in popularity in food photography in 2023. Video content is highly effective as it is so dynamic and eye-catching- it can literally bring the food to life and tell the story in a matter of seconds.

How do you see what is trending on TikTok 2023? ›

Browsing the “Explore” Page on TikTok

On the “Explore” page, you'll find the most trending videos of the moment.

What is the fermented food trend in 2023? ›

The Global Fermented Foods market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2031. In 2022, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

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