The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (2024)

Fashion trends inspired by the early Aughts have repeatedly returned in recent years, proving that the 2000s just can’t be shaken. As Millennials and Gen Z satisfy their craving for nostalgia, styles not seen for decades have bubbled up on social media and, in many cases, the catwalk.

Google‘s latest data further proves that the 2000s craze hasn’t cratered — in fact, searches for Y2K-related trends reached record highs in 2023. Here, 10 2000s trends that dominated the search engine.

Ballet flats

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (3)

The emergence of balletcore naturally revived one of the Millennium’s favorite footwear trends. Brands like Sandy Liang and Miu Miu have released ballet flats in recent seasons, with mary jane styles spurring a dancer-off-duty craze. Google searches for “Are ballet flats back in style?” peaked in 2023, according to the tech company.

Puka shell necklaces

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (4)

Puka shell necklaces have made a triumphant return thanks to the popularity of the “island girl” aesthetic, which took off on TikTok and Instagram. This year, these beachy chokers were one of the top trending Y2K accessories via Google searches.

Low-rise

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (5)

Low-rise pants and skirts had a chokehold on the 2000s, with celebrities favoring belly-baring bottoms. The controversial trend has been revived two decades later as labels including Stella McCartney, Versace and Diesel sent low-rise designs down the runway for the spring season. In 2023, Google searches for “low-rise” reached record highs.

Uggs

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (6)

Uggs took the 2000s by storm, with stars pairing the comfy shearling slippers with everything from velour tracksuits to bedazzled microminis. Calf-length Ugg boots were the most popular style of the decade, but these days, shorter styles are in. Ugg minis and the brand’s Tazz slippers are current bestsellers, while Google searches for “Are Uggs back in style?” have peaked this year.

Leg warmers

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (7)

The balletcore fad has also spawned a resurgence in leg warmers. The knit stockings that first took off in the ’80s briefly came back in the 2000s before returning once again in the 2020s. According to Google, leg warmers were the site’s top trending Y2K accessory this year.

Trucker hats

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (8)

Trucker hats were the celebrity set’s go-to chapeau in the early 2000s, with Von Dutch and Ed Hardy thriving on mesh-backed caps featuring patches and edgy graphics. In 2023, Google searches for trucker hats reached an all-time high.

Nameplate necklaces

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (9)

Thanks in part to Carrie Bradshaw, nameplate necklaces had a major moment in the new Millennium. This year, they were among the top trending Y2K accessories on Google.

Bell-bottoms

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (10)

Bell-bottoms first became trendy in the 1970s, but they were brought back in the 2000s as the popularity of flares returned. Today, brands including Gucci and Veronica Beard have gotten in on the retro-inspired fad, while Google searches for “Are bell-bottoms back in style?” peaked in 2023.

Cargo pants

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (11)

Cargo pants became a style staple in the 2000s. As it turns out, baggy trousers featuring plenty of pockets were also a major runway trend during the spring 2023 season, with LaQuan Smith, Isabel Marant and Givenchy reviving the cargo craze. Searches for the pants were the highest they’ve ever been this year, per Google.

Denim skirts

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (12)

Denim skirts of all lengths were popular in the 2000s, with stars favoring mini, midi and maxi styles. In 2023, the ever-popular indigo textile appeared on the runways of Bottega Veneta, Blumarine and Givenchy, while Courrèges and Alberta Ferretti channeled the 2000s by debuting microminis on the catwalk. What’s more, Google searches for denim skirts were at an all-time high this year.

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google (2024)

FAQs

The Top Ten Y2K Fashion Trends That Made a Comeback: Revived Low-rise Jeans, Trucker Hats and More, According to Google? ›

Social media platforms like Instagram and TikTok have played a crucial role in popularizing the Y2K fashion trend among the younger generations. Influencers and celebrities sporting Y2K outfits, combined with the sharing of 90s and early 2000s pop culture references, have fueled this trend's popularity.

How did Y2K fashion come back? ›

Social media platforms like Instagram and TikTok have played a crucial role in popularizing the Y2K fashion trend among the younger generations. Influencers and celebrities sporting Y2K outfits, combined with the sharing of 90s and early 2000s pop culture references, have fueled this trend's popularity.

What is the Y2K fashion trend? ›

The Y2K aesthetic, born in the late '90s and early 2000s, blends bold, playful, and futuristic elements, drawing from the era's digital and societal progress. Influenced by the dot-com boom and the rise of the internet, fashion embraced futuristic designs with a casual spin.

Is Y2K still trending in 2024? ›

Why is Y2K fashion making a comeback in 2024? The resurgence of Y2K fashion in 2024 is driven by a mix of nostalgia, sustainability, and the influence of social media.

Is the 2000s style coming back? ›

Fashion trends inspired by the early Aughts have repeatedly returned in recent years, proving that the 2000s just can't be shaken. As Millennials and Gen Z satisfy their craving for nostalgia, styles not seen for decades have bubbled up on social media and, in many cases, the catwalk.

Who made Y2K popular? ›

The term rose to new popularity in 2020 when users on TikTok and Instagram began popularizing nostalgic early 2000s fashion styles as “Y2K.” Now, it has inspired a widespread revival in early 2000s staples such as velour tracksuits, ballet flats, tiny shoulder bags, crop tops, bedazzled shirts, denim and baggy jeans — ...

Why is Gen Z so obsessed with Y2K fashion? ›

For many Gen Zers, '90s and 2000s were their formative years, a time of social progress and prosperity. It might also represent an escapist desire for simpler times, especially when people put on nostalgia glasses looking at a distant but noticeable reality. On the other hand: “There's nothing new in fashion.

How to dress like a Y2K girl? ›

Velvet track pants, low rise denim skirts and bootcut jeans, bedazzled jackets and chunky heels are just some essentials for the recognisable trend. Autumn/Winter notes include fur trimmed afghan coats, denim midi skirts, thin scarves, berets, leather jackets, mesh blouses and 90s knitwear.

What did girls wear in 2000? ›

Popular mid 2000s trends for women were embroidered low-rise jeans, yoga pants, thong underwear, cowl-neck tops, tube tops, denim jackets, bell-sleeved shirts, jean shorts, crop tops, whale tails, tracksuits, cargo pants, capri pants, trench coats, puffy jackets, longer tank tops worn with a main blouse or shirt, ...

What was the Y2K bug scare? ›

The Y2K bug was a computer flaw, or bug, that may have caused problems when dealing with dates beyond December 31, 1999.

What influenced 2000s fashion? ›

For the transition from the 90s to the early 2000s, Y2K and technology were the main influences for the fashion styles of the time. Looks often included lots of black with metallic or shiny tones, but were used more for going out environments rather than everyday settings.

When did Y2K fashion start and end? ›

In Highsnobiety's Spring 2022 print issue, Joanna Pope explained that as TikTok, Depop, and fast fashion retailers throw around the term “Y2K” for clicks and sales, our concept of early 2000s fashion is evolving. Technically, Y2K spans the years 1997 to 2005.

When did the Y2K aesthetic start? ›

Y2K originally referred to an aesthetic prevalent in popular culture from roughly 1997 to 2004. However, the term has massively expanded since then due to misappropriation and semantic shift, and this specific aesthetic is now retroactively known as Cyber Y2K.

Is Y2K fashion here to stay? ›

This year, it became clear: more Y2K fashion. Trends throughout 2023 have involved a plethora of born-again, solidified, 2000s-era staples, like ballet flats, low-rise jeans, ribbed tanks as statement pieces, unbuttoned pants, chunky belts resting on hips, and peekaboo bras.

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