This Is What Diet Recipes Were Like In The 1970s (2024)

Molded asparagus salad, anyone? Via Candyboots, where you can see these recipe cards with their original captions by Wendy McClure.

by Hilary MitchellBuzzFeed Contributor

When writer Wendy McClure, of the site Candyboots, stumbled upon a set of 1970s diet cards, she couldn't stop laughing.

This Is What Diet Recipes Were Like In The 1970s (5)

Wendy McClure

Wendy explained: "When I found the card for the "Rosy Perfection Salad" I Iaughed so hard I started coughing. I waved the card at my mom, who just rolled her eyes. "Can I please have these?" I begged. "What do you want them for?" she asked. "To cook?" "No," I said."

Instead of cooking the recipes (and why would she? Why would anyone?), she made them into a book.

This Is What Diet Recipes Were Like In The 1970s (6)

Wendy McClure / Via amazon.co.uk

Wendy said: "These cards mystify me. None of them have calorie information of any kind, and in some instances it's hard to tell what's dietetic about the recipes at all, except that they're unspeakably grim. And yet also, completely insane."

Here are 21 of the 'best' diet cards from her collection.

1. Molded Asparagus Salad.

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Wendy McClure

"In a small saucepan, sprinkle gelatin over 1/2 cup tomato juice. Stir over low heat until gelatin dissolves. Stir in remaining tomato juice, vinegar, sweetener, salt and hot sauce. Chill until syrupy. Fold in asparagus." Mmm, syrupy asparagus jelly.

2. Chilled Celery Log.

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Wendy McClure

This recipe for a stuffed, chilled celery 'log' invites you to mash a cauliflower, stir in some chopped green pepper, insert the mixture into some celery and then refrigerate for 45 minutes before slicing. Delicious.

3. Frankfurter Spectacular.

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Wendy McClure

Yes, this really is a mixture of frankfurters, pineapple, onion and carrot. To give the dish a particularly jaunty air, you're encouraged to staple the frankfurters onto the pineapple core before serving.

4. Fluffy Mackerel Pudding.

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Wendy McClure

Do you have dehydrated onion, mackerel, egg and a green pepper in your house? You do? Then you have everything you need to make this delightful pudding. Simply mash everything up, bake the fish-gloop in the oven and top with sliced egg.

5. Crown Roast of Frankfurters.

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Wendy McClure

This meaty crown filled with shredded cabbage is definitely a dish fit for a king, as long as said king doesn't have eyes or taste buds.

6. Broiled Appleburgers.

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Wendy McClure

These burgers are made with actual beef (rather than mackerel, gelatin or frankfurters), but instead of frying them you're asked to 'broil them on a rack' then serve them with apple because whoever made these cards hates people.

7. Peach Melba.

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Wendy McClure

This dish looks almost normal (if you ignore the ceramic cheetah, that is), but when you check the recipe you find that the cherry-like objects are actually made from diet soda mixed with gelatin. Argh.

8. Stuffed Lettuce Wedges.

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Wendy McClure

"What are they stuffed with?" I hear you cry. Why, cottage cheese, of course! The most disappointing of all the cheeses.

9. Spinach And Egg Mold.

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Wendy McClure

These diet cards were clearly sponsored by a gelatin manufacturer: it's in everything. This recipe combines gelatin, egg, cottage cheese and spinach to make a radish-topped horror jelly that will haunt your nightmares for years to come.

10. Jellied Tomato Refresher.

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Wendy McClure

This crime scene of a meal is basically a jellified Bloody Mary without the vodka, decorated with bits of green pepper and served in brandy glasses. WHY?

11. Inspiration Soup.

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Wendy McClure

The only thing inspiring about this watery tomato, beansprout, asparagus and green bean soup is the jaunty napkins. The candles are quite nice too.

12. Cucumber 'Cream' Salad.

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Wendy McClure

Bet you can't guess what the 'cream' is in this dish. No, it's not that: don't be disgusting. It's cottage cheese, of course! Everything is cottage cheese!

13. Perfect Pizza Lunch.

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Wendy McClure

There is nothing perfect about this. Nothing at all.

14. Frozen Cheese Salad.

This Is What Diet Recipes Were Like In The 1970s (20)

Wendy McClure

"So you want me to mix cottage cheese with blue cheese, freeze it and then serve with brocolli?" "Yes." "Can I at least cook the brocolli?" "No."

15. Liver Pâté En Masque.

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Wendy McClure

This mixture of liver, gelatin and green beans with a delicious grey 'glaze' is the colour of sadness.

16. Fish With "Butter" Sauce.

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Wendy McClure

The sauce in this dish is made from something called 'diet margarine'. Nope.

17. Snacks On A Stick.

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Wendy McClure

What was that? You thought this was chocolate ice cream? Don't be silly. These 'sticksnacks' are actually made from coffee mixed with- you guessed it- gelatin.

18. Fruit And Cheese Mold.

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Wendy McClure

This recipe combines cottage cheese with orange flavoured diet soda and - of course- gelatin to create this monstrous, lettuce fringed ring. Kill it with fire.

19. Lettuce Potage.

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Wendy McClure

Spoiler alert: this is just hot, blended lettuce.

20. Fish "Tacos".

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Wendy McClure

Because all the very finest Mexican food is made from shredded cabbage, bits of cod and a piece of wholemeal toast.

21. Madrilène-Cheese Salad.

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Wendy McClure

This recipe somehow manages to combine all of the misery of the previous 20 into one dish. The red stuff is jellied tomato juice and the white stuff is- of course- cottage cheese. It's served with lettuce, raw brocolli and a side order of tea towels.

After a while, Wendy's fans started to recreate some of the recipes at home. Here's the Chilled Celery Log:

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TheKarenD / Via Flickr: karen_d

The canoeist really adds a certain je ne sais quoi to the dish.

Molded Asparagus Salad:

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Miranda / Via Flickr: mirandala

Jesus would not have approved of this.

Fluffy Mackerel Pudding:

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Miranda / Via Flickr: mirandala

The horrified expression on that fish's face really does say it all.

Crown Roast of Frankfurters.

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Andrew Huff / Via Flickr: deadhorse

Last but by no means least, we have the pièce de résistance of these mind-bending recipe cards: the Crown Roast. Just look at the way it glistens in the light. Yum.

This Is What Diet Recipes Were Like In The 1970s (2024)

FAQs

What was the diet in the 1970s? ›

1970s. The 1970s marked the start of a reduction in our intake of vegetables. The average person ate a pound of red meat each week, compared to just over half of that today. Fruit juice arrived in the shops but only one in ten people consumed it regularly.

What did people eat in 1977? ›

What Food People Were Obsessed With the Year You Were Born
  • 1971: Eggs Benedict. Getty. ...
  • 1972: Tequila Sunrise. Getty. ...
  • 1973: Fondue. Getty. ...
  • 1974: Granola. Getty. ...
  • 1975: Pasta Primavera. Getty. ...
  • 1976: General Tso's Chicken. Getty. ...
  • 1977: Buffalo Wings. Getty. ...
  • 1978: Croissants. Getty.
Jul 5, 2016

How big was the dinner plate in 1970? ›

In the 1970s, an average dinner plate measured 22cm (8½in) in diameter – now it's more like 28cm (11in).

What was the protein diet in the 70s? ›

Stillman and Samm Sinclair Baker co-authored the book The Doctor's Quick Weight Loss Diet that first advertised the Stillman Diet in 1967. The animal based high-protein diet includes lean beef, veal, chicken, turkey, fish, eggs and non-fat cottage cheese. Spices, tabasco sauce, herbs, salt, and pepper are also allowed.

What was breakfast in the 70s? ›

1970s: Chicken livers and Egg McMuffins

Coupled with the decade's passion for fondue, booze, muumuus, and all things funky and foreign, this resulted in some interesting food trends.

What was the 70s chicken dish? ›

Chicken Chasseur is a classic recipe from the seventies that is just as delicious today. An easy one pot meal which is perfect for dinner. Every decade throughout the last century seems to have its own distinctive features. If you think of the 1920's you will think of the Charleston and flappers.

What did they use instead of meat in the 1970s? ›

As of April 1973, the lab had identified three likely sources for making plant-based, meatless protein: canola (then known in Canada as rapeseed), sunflower seeds, and soybeans. "It is quite possible now to produce meat substitutes which smell and taste exactly like meat," De Man added.

What was the best food in the 1970s? ›

You Know You're From the '70s When You Crave . . .
  • 1/11. Quiche. ...
  • Getty Images. 2/11. ...
  • Devon Scoble. 3/11. ...
  • 4/11. Hamburger Helper. ...
  • 5/11. Fondue. ...
  • 6/11. Pasta Primavera. ...
  • 7/11. Fajitas. ...
  • 8/11. Black Forest Torte.
Feb 10, 2022

What was the most popular food in the 1970s? ›

Cheese balls

In keeping with the popularity of entertaining and finger foods, the cheese ball or cheese log became one of the signature party dishes of the 1970s. The first iteration of a cheese ball was purportedly invented in 1801 by a Massachusetts farmer tasked with gifting it to President Thomas Jefferson.

Why was jello so popular in the 1970s? ›

It's cheap, aesthetically pleasing (by the standards of the day), and relatively easy to prepare.

What was the average calorie intake in the 1970s? ›

In 1970, Americans took in an average of 2,160 calories per day. Today, it has skyrocketed to 2,673 daily calories per person. As shown in the graph below, we are now eating 20-25 percent more calories than we did in 1970!

Did people eat less in the 1970s? ›

Broadly speaking, we eat a lot more than we used to: The average American consumed 2,481 calories a day in 2010, about 23% more than in 1970. That's more than most adults need to maintain their current weight, according to the Mayo Clinic's calorie calculator.

What was the calorie intake in 1970? ›

Adding up the 2008 numbers shows a total intake of 2678 calories per person per day up from 2169 in 1970.

What was the low carb diet in the 1970s? ›

The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever".

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